Advertising and Promotion: An Integrated Marketing Communications Perspective

10th Edition

George Belch
eISBN-13: 9780077512637

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Sold By McGraw-Hill Higher Education
ISBNs 9780077512613, 9780078028977, 0078028973, 9780077512637, 0077512634
Language English
Number of Pages 877
Edition 10th
Website http://www.mhhe.com/belch10e